Posts Tagged ‘shift’

Summer Shift

Thursday, June 24th, 2010

If you frequent this site or read our updates you may have noticed a shift in product direction. We get many questions from customers and friends about it and I think its a good time to be more public about our intentions. When I started this business over two years ago, my intent was to raise awareness for endangered animal conservation through my art. Somewhere along the way, it became pretty evident that I was being categorized as a t-shirt artist. No issues with that, however, I definitely didn’t want the art to take a back-seat to this. Fast forward to today and coupled with the rising costs of cotton and restrictions on selling shirts in popular artist vending venues has urged the shift in focus to the artwork.This does not mean the t-shirts are done. We still have quite a few in stock – but they will only be available in our online store (unless we note otherwise). All it means is that the focus of our product releases will be on the artwork. We will produce more shirts in the future, but in a more special and limited capacity.

Of course that also means that there must be some type of reorganization to our website in order. With that said, I am happy to annouce some exciting changes going forward. On July 1st, we will be showing off a re-organized shopping catalogue in our online store as well as rearranging our growing library of endangered animal facts and information. My hubby has been hard at work on all of this and I am sure it will be fantastic as we continue through the summer and beyond. In the meantime, feel free to drop by my Etsy shop for most of my latest pieces. Thank you all for your support and love.